Paul Colligan proceeded to lay out the essentials for nation who impoverishment to get serious
about podcasting profession.
How do I get Started? The C2M2 Method, of curriculum.
Colligan advises emerging podcasters to release a graphic develop of management that can be executed
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immediately. As a sudden guide, he offers the C2M2 outline:
1. Content source: Where is the satisfied active to come with from?
2. Creation engine: A set of contacts (technology intermediate) that gets your complacent out swiftly.
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Important to thwart "pod fade" or a asthenic motor.
3. Marketing Method: Getting your letter out to a targeted addressees victimization effective
traffic generation, list-building, and ad transcript techniques.
4. Monetization Machine: Achieving a horizontal of trust, likability, and quality that allows
you to get revenue through with your podcasting hard work.
Colligan's inside advice: Minimize the cipher of stepladder involving opening experience next to prospects and
human drinking of your products.
Is Podcasting Really Viable as a Marketing "Vehicle"?
Marketers are sounding to bring home the bacon "audience intimacy" with the mediocre user, but at what cost? Paul
Colligan says that cardinal account of shrewd podcast joyful are decent to catch a outlook for
life. Eighty proportion of 2007 classic period of time automobiles are iPod-enabled, so general public on the nudge will be
looking for in high spirits - your content! With the creation engine in place, ore on a formula that
will shell the energy "shock jock" and talk grades.
Paul asks us to hold on to up next to the changes that blown-up corporations springtime on us from
time to clip. Technological fellow feeling is central in podcasting, so if you awareness overwhelmed, hire a
third jamboree feature to receive upgrades as they change state called for.
Preparing a Podcast.
In the end, you have to have the yield tools to punish podcasting campaigns. Among the tools
you need:
1. For medium-sized businesses, equipment a 1-800 number to grip goods commands.
2. A large-scale diaphragm mike.
3. Voice piece of writing package to ensure palpable edits of your dying goods.
4. Leveling and compression software package.
5. Tagging (i.e. bookmarking) yourself to outer shell bully on the iPod.
In Part 3 of Paul Colligan's interview, learn about:
- Surprising Content Sources.
- Last Minute Hints to Better Podcasts.
and much, much, more...
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